WATCH: Jay Parkinson of Hello Health on innovation in health care
In 2007, Jay Parkinson–a young doctor, observed the problems his many uninsured friends had with getting health care — finding care was expensive and incredibly time-consuming. And it wasn’t clear if it was always necessary — does that small gash itch because it’s infected or healing?
Parkinson began making housecalls around Williamsburg, Brooklyn to care for these friends and friends of friends without insurance. Prices were negotiated directly with patients and he augmented home visits with texts, IMs and video chats to diagnose and decide if an in-person visit was necessary. This system of healthcare delivery got rid of two expensive middlemen: insurance and healthcare infrastructure. It reduced the time the patient waited for care and errors in diagnoses.
Hello Health, a creation between Parkinson and Myca Health Inc, scaled-up Parkinson’s homegrown model of healthcare. Hello Health eliminates barriers to patient services with online and in-person communication in an Internet marketplace where only the healthcare provider and patient are involved. Since starting Hello Health, Parkinson has also launched Future Well, a consulting agency focused on creative solutions for healthy products and businesses—what he calls public health 2.0.
In this video, Parkinson discusses his “nostalgic” form of healthcare delivery and how he got Hello Health off the ground.