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Twitter Roundup – September 3: Baby carrots, fuel economy labels, and design prizes for social good

   /   Sep 3rd, 2010Design, Environment, Food, News

Search for the hashtag #socent and you’ll find wide-ranging interest in social entrepreneurship on Twitter. Here’s a roundup of a few thought-provoking tweets from the last week:

Oh snap! New baby carrot campaign mimics junk food

More than 50 carrot farmers from around the country have banded together this week to take on junk food. Working together with advertising firm Crispin Porter + Bogusky (@cpbgroup), the team has put together a $25 million plan that includes packaging baby carrots to look like chips, selling them out of high school vending machines, and marketing them with a series of targeted billboards, TV ads, and interactive games. Check out the list here.

@DesignObserver mentions the Curry Stone Design Prize in their rundown of #Design Prizes that award #innovation.
Curry Stone Prize

Last week, at the Venice Biennale, the Curry Stone Design Prize (@currystoneprize) announced its three finalists. Each year, the prize is given to an enterprising designer who harnesses the power of design for social good. This year’s finalists are Maya Pedal, an organization that turns used bicycles into pedal-powered sources of electricity, Elemental, a Chilean design firm that’s rebuilding shanty towns with smart floor plans, and Sustainable Health Enterprises, which designs feminine hygiene products made from locally-sourced Rwandan banana fiber.

We just proposed a new “fuel economy” label for a new generation of cleaner cars. What do you want from the label?

This week, the Environmental Protection Agency (@EPAgov) proposed a series of updated fuel economy labels for new cars in the United States. The new design involves clear letter grades (ranging from “A+” for electric cars to “D” for the worst gas guzzlers) and QR codes to help consumers find more information on their smartphones. Automakers have already come out against the new plan, but then again they came out against catalytic converters in the 1970s. Seems like there’s potential here. What do you think? Take a look at the proposal at the EPA’s website.

1GW Blythe CSP receives final environmental impact statement

What could be the largest solar energy farm on the planet looks to become reality this year. According to Solarserver (@Solarserver), the Blythe Solar Power Project in southern California just received its last environmental impact statement, which is now open for 30 days of comment from the public. Pending final approval from the California Energy Commission, construction can begin. You can read about the plant’s long journey to fruition here. It’s an interesting view of stimulus dollars at work.

Did you come across any other notable #socent tweets this week? Let us know in the comments or tweet us @dowserDOTorg.

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