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Do Women Still Need to Prove Themselves?

Aug 22nd, 2012Uncategorized

Do Women Still Need to Prove Themselves

BY Nidhi Chaudhary

We know that women-led companies generate consistent revenues; boards with women show higher shareholder returns than those without; investments in women, particularly in the developing world, yield high return rates and benefits for the entire family. This is all old news. Right?

Again and again, academics, scholars, and practitioners are telling us that the world will just be a better place if we paid more attention to women. According to a recent Nielsen report, women dominate social networks; in the State of Women-Owned Businesses Report, American Express finds that women-owned businesses in the U.S. generate $1.3 trillion in revenues annually; and in September 2009,Boston Consulting Group found that women controlled $12 trillion of the overall $18.4 trillion in global consumer spending. Michael Silverstein, a Managing Director at BCG and author of Women Want More, says “Women will be the greatest single force for economic recovery.”

The world cannot afford—quite literally—to leave women behind.

FastCompany’s League of Extraordinary Women includes several social entrepreneurs, philanthropists, and heads of foundations—many of whom are working to drive positive social change for other girls and women around the world. Gabby Douglas, Missy Franklin, and Holly Mangold, are all pushing boundaries on age, race, shape. For the first time ever, every country participating in the London 2012 Olympics sent a woman to compete in the games; and also for the first time, more women than men represented the United States contingent.

Yet, we recently learned that among the rich G20 nations, India has been labeled the worst place to be a woman. In Save the Children’s annual State of the World’s Mothers report, only eight out of 165 countries had at least forty percent of government seats held by women—with only Rwanda over fifty percent. The boards of one in ten Fortune 500 companies include no women, and in its seven-year history, Facebook added Sheryl Sandberg to its board (even though women represent fifty-eight percent of their customer base).

Anne-Marie Slaughter, a mother and woman with extensive public policy credentials, including former dean of Princeton’s Woodrow Wilson School, stirred an extraordinary response from both women and men with her recent article in The Atlantic wondering “why women can’t have it all” (if you haven’t read it, that assertion alone should make you want to.) She articulates a thoughtful commentary with stories from her own life and that of her students and colleagues at Princeton and The State Department. Shifting policies, pioneering leaders, and lone rule-breakers are slowly chipping away at the “glass-ceiling,” yet women continue to struggle with how to have a successful career while achieving their personal goals, like being a present mother. Charging toward this goal of “having it all” feels vague and circumspect, since its definition can vary with each of us.

Instead, let’s focus our goals on increasing opportunity and cultivating and recognizing potential. After all, with women’s collective wealth, intelligence, buying power, and influence, they—at the very least—deserve our recognition.

Echoing Green has been talking about women and social entrepreneurship for the past few years, with strong reactions and opinions from communities around the world. For all of the above-mentioned reasons and more, we are making a concerted effort to encourage stronger Fellowship applications from female entrepreneurs. While we saw a small percentage drop in applications from women from 2011 to 2012, they were on par with men at the Semifinalist stage. An even closer look at application statistics shows that more women are exploring for-profit or hybrid business models—a significant shift from the last five years.

But, we know that our work is nowhere near complete.

Of the twenty social enterprises we are supporting in the 2012 Echoing Green Fellowship class, nine include leadership teams with women. They are addressing big social issues like civil and human rights, poverty alleviation, and food security. Carrie Ferrence and Jacqueline Gjurgevich, co-founders of Stockbox Grocers, are improving access to fresh food and produce in urban food deserts, starting in Washington; Anushka Ratnayake, founder of myAgro, is partnering with small-scale farmers in Bamako to create a mobile savings program; and Serita Fox, founder of iFoster, is supplying at-risk youth in the United States with the tools to become successful, independent adults.

If you dig a little deeper, you will discover that five of the Fellows have MBA’s, three are lawyers, seven are married, and two are mothers. They have strong roots in the problems they are seeking to solve. Sarah Belal is a trained lawyer and registered to practice in both the U.K. and Pakistan; Anushka started Kiva’s Fellow Program and worked for 2006 Echoing Green FellowAndrew Youn in Kenya (whose organization, The One Acre Fund, is also one of her first investors); a former consultant at Bain, Esther Wang has worked in China and four sub-Saharan African countries across sectors of health, agriculture, and economic development.

Women are challenging the status quo, to push into the “boy’s club,” and to charge after local and global issues (they have been doing so for quite some time now). It’s our responsibility, as a community of investors, mentors, and leaders, to do more than just take notice.

But, this isn’t a commentary on what women can and cannot do, nor do we want to discount our male Fellows, who are exceptional in their own right. Instead, this is a challenge to push past this rhetoric of “we need to invest in women because they yield results”—and focus on the how, the who, and with how much money. The why should no longer be a question.

Gayle Lemmon, author and expert on women entrepreneurs around the world, says, “Women can no longer be half the population and a special interest group.” She’s right, but we’re not there yet.

We already know it will be worth it, so let’s work a little harder to get there.

Cover image: Women from all over Côte d’Ivoire gather to celebrate International Women’s Day at the Palais de la Culture in Abidjan. 8/Mar/2005. Abidjan, Côte d’Ivoire. UN Photo/Ky Chung.

This post originally appeared on Echoing Green.  Nidhi Chaudhary is a social innovation consultant.

9 Responses

  1. Hillary J Shaw says:

    And yet female literacy lags behind men’s to the extent that 350 Billion fewer women than men are literate (see http://www.fooddeserts.org). Global tragedy.

  2. [...] are telling us that the world will just be a better place if we paid more attention to women. Read and heed. Tags: Business, leadership, life, women Posted in: Leadership, [...]

  3. Florence says:

    Great article, thanks !
    This is precisely why some of the latest projects, especially in developing countries, are extremely important; for instance, the implementation of mobile banking tools in Africa, which empower women by giving them financial independance.
    It is also good to mention, I would say, the microfinance development, where for instance the Grameen Bank gives over 90% of its loans to women, because they are more likely to use this money in the best interest of their family.
    The world is moving in the right direction. Slowly yes, but still moving !

  4. Sarah says:

    Women in India are the worst off, and I’m in the thick of making that better! I work with untouchables in the South of India and I see that they’re treated far worst that even animals. It breaks my heart that this still goes on. We are slowly getting there, these women are eager to do something dignified and to help their families rise out of poverty.

  5. Louise says:

    The age of “women oppression” should already be gone supposedly. We already live in an “equal” society, so women need not to prove themselves that much because they are already seen as equals among men. I don’t know other cultures though.

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