Comments on: 4food: Creating healthy, sustainable, fast-food meals

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By: Rachel

Rachel — Mon, 18 Apr 2011 06:58:08 +0000

Eve and nml: thanks for stressing the importance of placing the solution where its impact is most needed. From my perspective, what I gather from my interview with Mr. Perry as well as other interviews I’ve done with entrepreneurs is that the need for solid investment often drives certain decisions in a business. In this case, I think the choice for 4food’s founders was either to do it in Manhattan, where investors felt comfortable putting their dollars, or not do it at all. At any rate, it is safe to say that problems like obesity, while more prevalent in some outer-borough neighborhoods, also certainly inflict working populations that can be found in Midtown Manhattan.

By: Taylor

Taylor — Mon, 18 Apr 2011 05:21:07 +0000

I love the concept of creating a healthy, sustainable, and relaxing dining experience for users that is, at the same time, convenient and ready quickly. Creating a go-to place for busy workers in Midtown that will slowly (but surely) help to change their eating habits is an excellent idea that all will hopefully catch on to. The idea of cutting out the middle of the burger is genius, not to mention the possibility of adding a scoop of mac and cheese to a burger (although I will probably pass on that one).

As a business student also at design school, I worked on a case study of high schools in Brooklyn determining the best method to create a more sustainable and healthy dining experience for public school teenagers. We determined through extensive research and prototyping that in order to have the most effect, it is necessary to create healthy versions of food those kids were already accustomed to eating.

This restaurant seems to prove that point further. Congratulations!

I can’t believe I used to work right down the street and didn’t stop in to try this place out! I saw it under construction and read about it, but didn’t bother taking it further. Now 4food will be my destination and not just a place along the path.

By: nml

nml — Sun, 17 Apr 2011 22:29:24 +0000

I would agree with both comments while I LOVE the concept I am disappointed in the way the end result again goes towards providing alternative healthy eating for a higher income neighborhood. But then again this is based on assumptions so my follow-up questions would be:

“We piloted the project for one year in an apartment in the Bronx, and eventually we’ll have a location there after we open a few more in Manhattan.”–When you say piloted it in an apt..who was being served? Local people from the neighborhood or was is just cheap rent and those served were of similar demographic background found in midtown east? Was this purely a financial decision to need to earn income in midtown Manhattan to finance a Bronx location?

“But it was simply evident to our investors that our launch would be more successful in Midtown. The real estate market was depressed at the time, and we got a good deal on the property.” –wouldn’t the real estate market be depressed all over not just in Manhattan? Why would it be most successful in Manhattan? the midtown lunch rush? that would make sense.

Unfortunately the way this reads leave me uncomfortable with how the Bronx appears to be used as a cheap way to get a biz off of the ground that doesn’t serve the local community of the Bronx. It almost seems unnecessary to even include it b/c as Eve says if they wanted to solve a specific problem in the Bronx as it appears they intended they aren’t addressing it anymore. I do like the concept and will want to support it!

By: Eve

Eve — Sun, 17 Apr 2011 16:53:48 +0000

I also think this seems like an interesting idea. In New York there are many places that serve healthy fast food, with organic meat, etc. but this company really gives an edge with their extra services and options. They also keep an emphasis on sustainable energy use etc. which is really pleasing to me.
But i wish that they had started the movement in the Bronx as they had originally planned to with their research, because they first were aiming to solve a specific problem. And I hope that they really do make that happen soon.

By: Eloise L-R

Eloise L-R — Thu, 14 Apr 2011 15:11:40 +0000

I think this is such a good idea! And I don’t only mean the fact that it’s healthier fast food but the entire concept.
I am currently doing business at a design school so I learn a lot about the success and appeal of brands with added value (because there is so much choice out there right now) and I think the fact that there was so much thought put into 4food, from the food itself to the environment in which it was going to be served, makes it that much more appealing as it proves to its customers that it is completely dedicated to every aspect of the lifestyle it is encouraging others to adopt.
I can’t wait to go to midtown and try it out for myself!
(I already went on the website to build my own burger and I even posted a link to my facebook page so that my friends can discover it too!)

By: 4food: Creating healthy, sustainable, fast-food meals | Jill Sloane

4food: Creating healthy, sustainable, fast-food meals | Jill Sloane — Tue, 12 Apr 2011 20:57:21 +0000

[...] The real estate market was depressed at the time, and we got a good deal on the property. How are you providing an innovative solution to dietary problems like obesity? Well, we didn't totally reinvent the wheel. We're serving fast-food. …See all stories on this topic Â»Dowser [...]